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Content Strategist

Location : Charlotte, NC
Job Type : Direct
Reference Code : Carmen Thomas
Hours : Full Time
Required Years of Experience : 2+
Required Education : Bachelor's degree preferred
Travel : No
Relocation : No
Industry : Marketing

Job Description :
 

TalentBridge is conducting a search for a passionate, high performing Content Strategist, on behalf of our client. The Strategist will be responsible for content development for multiple channels along the buyer journey – from the web, blog, email, social media, paid media, etc. You’ll plan and execute creative content programs to increase engagement and drive revenue, retention, and customer satisfaction. You’ll create go-to-market plans, including determining buyer personas and outlining messaging frameworks.


 


The Responsibilities:


·         Conduct content audits and determines needs & gaps


·         Research and remain up to date on B2B content marketing trends


·         Determine and set content strategies, working closely with marketing and senior leadership


·         Ensure return on investment, utilizing data-driven decisions


·         Collaborate with marketing coworkers


Required Qualifications :
 ·         Bachelor’s degree in Communications, Marketing, Business Administration strongly preferred

·         2+ years of written content creation 


·         1+ years of integrated marketing strategy planning experience preferred


·         Proven use and understanding of content marketing, especially across email, social and paid media


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


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