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Digital Marketing Specialist

Location : Charlotte, NC
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Industry : Marketing

Job Description :

  • Develop digital marketing campaigns via email, social media, and partnership marketing initiatives

  • Contribute to the execution of a social media strategy that supports overall marketing strategy

  • Create content calendars, including text, image and video content

  • Ability to utilize Instagram and Facebook shopping to convert sales

  • Place paid social and digital ads, including through Facebook Ads Manager and Pinterest promoted pins, ensuring appropriate targeting and budget optimization

  • Contribute to the development and implementation of a robust social media strategy that supports the company’s overall marketing strategy

Required Qualifications :

  • 2-3 years of experience in digital and social media marketing

  • Bachelor’s degree in Business, Marketing or Communication preferred

  • Preferred understanding of Google Ad Words

  • Strong communication skills: writing, editing, verbal

  • Experience with Adobe Creative Suite


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