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Marketing Data Analyst

Location : Charlotte, NC
Job Type : Temp/Contract
Reference Code : SR
Hours : Full Time
Required Years of Experience : 2+
Required Education : Bachelor's preferred
Travel : No
Relocation : No
Industry : Marketing

Job Description :

  • Measure the effectiveness of marketing program and strategies.

  • Develop and maintain marketing reporting dashboards.

  • Conducts and manages research related to competitive analysis, demographics, products and usage to identify business opportunity

  • Mine data from internal and external sources to help generate business intelligence reporting

  • Consolidate reports from different sources and present recommendations to product marketers and senior management in a clear and concise manner.

  • Salesforce campaign set-up and maintenance

  • Work with Salesforce Admin team to ensure that all data passed from Marketo

Required Qualifications :

  • Two years' experience in a similar position within a marketing or sales department

  • Experience with Salesforce a must

  • Must be proficient in Excel, comfortable with pivot tables & v-lookups

  • Knowledge of Pardot, Marketo or another marketing automation platform is a strong plus

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