Marketing Data Analyst
Location : Charlotte, NC
Job Type : Temp/Contract
Reference Code : SR
Hours : Full Time
Required Years of Experience : 2+
Required Education : Bachelor's preferred
Travel : No
Relocation : No
Industry : Marketing
Job Description :
- Measure the effectiveness of marketing program and strategies.
- Develop and maintain marketing reporting dashboards.
- Conducts and manages research related to competitive analysis, demographics, products and usage to identify business opportunity
- Mine data from internal and external sources to help generate business intelligence reporting
- Consolidate reports from different sources and present recommendations to product marketers and senior management in a clear and concise manner.
- Salesforce campaign set-up and maintenance
- Work with Salesforce Admin team to ensure that all data passed from Marketo
Required Qualifications :
- Two years' experience in a similar position within a marketing or sales department
- Experience with Salesforce a must
- Must be proficient in Excel, comfortable with pivot tables & v-lookups
- Knowledge of Pardot, Marketo or another marketing automation platform is a strong plus