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Portfolio & Brand Director

Location : Charlotte, NC
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Industry : Marketing

Job Description :
 

  • Act as brand strategy champion across the Americas, ensuring the roadmap, communications and product portfolio are aligned with current and future consumer needs. 

  • Establish brand guidelines and translate it into a local and national strategy. 

  • Oversees editorial control of brand communications, keeping the customer journey top of mind throughout the entire process

  • Lead the development and delivery of all product launches including positioning, packaging, pricing and communications to deliver the business growth objectives.

  • Work in conjunction with local and global creative agencies


Required Qualifications :
 

  • 10+ years of relevant experience in brand management, product 

  • Bachelor’s Degree, with an MBA or other Graduate Degree preferred

  • Experience with consumer products preferred

  • Track record of correlating business insights into actionable product/brand strategies


 

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