Portfolio & Brand Director
Location : Charlotte, NC
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Industry : Marketing
Job Description :
- Act as brand strategy champion across the Americas, ensuring the roadmap, communications and product portfolio are aligned with current and future consumer needs.
- Establish brand guidelines and translate it into a local and national strategy.
- Oversees editorial control of brand communications, keeping the customer journey top of mind throughout the entire process
- Lead the development and delivery of all product launches including positioning, packaging, pricing and communications to deliver the business growth objectives.
- Work in conjunction with local and global creative agencies
Required Qualifications :
- 10+ years of relevant experience in brand management, product
- Bachelor’s Degree, with an MBA or other Graduate Degree preferred
- Experience with consumer products preferred
- Track record of correlating business insights into actionable product/brand strategies