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Search Engine Marketing (SEM) Analyst

Location : South Charlotte
Job Type : Direct
Compensation : 65000.00 - 75000.00 USD/YEAR
Hours : Full Time
Travel : No
Relocation : No
Industry : Marketing

Job Description :
 

·         Define search engine optimization and paid search strategy and objectives aligned to overall business and marketing team goals, bringing cross-functional teams together to develop campaigns and maximize results


·         Manage day-to-day relationship with agency partners and consultants to ensure effective use of resources to ensure program initiatives remain on schedule and deliver ROI


·         Optimize relationship with external agencies to manage SEM/PPC programs through design, development, and management


·         Own day-to-day coordination of search engine marketing operations, including planning, asset gathering, building, approvals, scheduling, QA, and execution of tests and deployments


·         Leverage insights (data and architectural, technical and content recommendations) provided by external agencies and implement changes quickly and efficiently both directly to website and collaborating with IT, then analyzing effectiveness and optimizing accordingly


·         Assist with onboarding new acquisitions as it relates to SEO/SEM; transitioning paid search accounts and redirecting high value pages to new or existing pages


 


Required Qualifications :
 

·         Bachelor's degree in marketing or related field or equivalent experience


·         3 to 5 years of SEO/SEM campaign management


·         Proficiency in Google AdWords, Google Analytics, Bing Ads, Paid Social and Remarketing


·         Google AdWords certifications a plus


·         Advanced understanding of marketing execution channels: email, microsites, organic and paid media, syndicated content, webinars, direct mail and in-person engagements


·         Budget planning experience strongly preferred


·         Demonstrated project management skills and experience




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