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SEO & SEM Specialist

Location : Charlotte, NC
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Industry : Marketing

Job Description :

  • Plan, implement, analyze and optimize SEM and SEO initiatives

  • Improve organic rankings and paid placements for keywords and phrases that map to Velocity services

  • Focus on increasing website conversions from organic & paid search traffic as primary KPI

  • Serve as internal SEM/SEO expert to guide SEO, rel=canonical and TLD strategies

  • Perform ongoing keyword discovery, expansion and optimization activities

  • Oversee website analytics platforms (Google Analytics) and provide strategic recommendations for improvement

  • Execute tests, collect and analyze data, identify trends and insights

  • Optimize copy and landing pages for search engine marketing

  • Research and implement search engine optimization recommendations

  • Develop and implement link building strategy

  • Collaborate with Marketing team to map keyword targets to content development

Required Qualifications :

  • 2-4 years proven SEM/SEO experience

  • Hands-on SEM experience managing PPC campaigns across Google, Yahoo and Bing

  • Solid understanding of performance marketing, conversion optimization, and online customer acquisition

  • In-depth experience with website analytics tools (e.g, Google Analytics)

  • Experience with A/B and multivariate experiments

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Up-to-date with the latest trends and best practices in SEO and SEM

  • Experience with SEO software (eg. Moz, SEO PowerSuite, etc.)


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