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Sr. Email Marketing Specialist

Location : Charlotte, NC
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Industry : Marketing

Job Description :


  • Provide oversight of our automated marketing tools, serving as platform, strategy and segmentation SME for all email journeys

  • Implement a broad set of email campaigns to nurture, convert, engage and retain B2B and B2C customers

  • Program and execute campaigns including audience segmentation, template creation, template editing and automation deployment.


Required Qualifications :


  • 2+ years experience working with email marketing applications, preferably IBM Marketing Cloud

  • Strong ability to work cross-functionally with marketing and technical teams to meet objectives

  • Excellent analytical skills and ability to interpret data and provide actionable insights.


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