Sr. Email Marketing Specialist
Location : Charlotte, NC
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Industry : Marketing
Job Description :
- Provide oversight of our automated marketing tools, serving as platform, strategy and segmentation SME for all email journeys
- Implement a broad set of email campaigns to nurture, convert, engage and retain B2B and B2C customers
- Program and execute campaigns including audience segmentation, template creation, template editing and automation deployment.
Required Qualifications :
- 2+ years experience working with email marketing applications, preferably IBM Marketing Cloud
- Strong ability to work cross-functionally with marketing and technical teams to meet objectives
- Excellent analytical skills and ability to interpret data and provide actionable insights.